Pages vs. Campaigns: What's the difference, and which one do I need?

A Page is a single video landing page — one sticker, one card, one QR code, one video.
A Campaign is just a container for organizing a batch of Pages, or for generating a stack of unique QR codes at once. If you're sending one video to one person, you want a Page. If you're printing a hundred postcards that each need their own code, you want a Campaign.

The Customer Question

"I'm printing note cards/stickers — do I need a Page or a Campaign? And what's actually the difference?"

The Detailed Explanation

Page Think of a Page as your video's home. Every printed sticker, note card, or QR code you create links to exactly one Page. Every time someone scans it, they land on that same video, every time.

Campaign A Campaign is the organizational layer above your Pages. Use it when you need to:

Keep a group of related Pages together for easier tracking
Generate a batch of unique QR codes at once (like a stack of postcards, where each individual card needs its own code and its own video)

Rule of thumb:

One-to-one outreach (a personal thank-you, a single follow-up, one sticker on a product) → Page
A group project or a print run with variable codes → Campaign

Got Old Note Cards From Before Your Workspace Existed?

If a customer printed cards or stickers before their Spokenote workspace was set up, those codes exist — but they're not tracked. No scans, no views, nothing shows up in analytics. It's not broken, it's just invisible.

Good news: Spokenote can migrate that old campaign into their current workspace. Once migrated, any future video recorded on those same cards gets fully tracked going forward — scans, views, sessions, all of it.

CS Tip: If a customer says "I don't see any data on my old cards," that's your cue to offer a migration. It's an easy win and a great value-add moment.

Customizing a Page

Every Page has an Edit bar (visible only when logged in) that lets customers personalize without touching a line of code:

Logo — sits above the video, adds instant brand recognition
Custom CTA button — sits below the video and drives one specific next action (a popular one: "Leave a Google Review")

Talking point to use with customers: "Your Page isn't just a video — you can brand it and drive a specific next action with one button."

Reading Your Page Analytics

Two terms, two very different meanings:

Session = one unique Page load (someone landed on the page)
Video View = one video play (they hit play — and if they rewatch, that's another view within the same session)

So it's completely normal for Video Views to be higher than Sessions on the same Page — it just means people are watching more than once.

Creator views don't count, so you won't accidentally inflate your own numbers by checking your work.

Bonus feature: Turn on read receipts in Page settings to get an email the moment someone scans — handy for time-sensitive outreach like sales follow-ups or event reminders.

Example

Say you send three printed note cards. In your dashboard, you see "4" under analytics. Did a card get duplicated? Nope — that "4" is Sessions, not Pages. It means one of your three Pages got opened more than once (maybe someone came back for a second watch, or forwarded the link). Three Pages, four total loads. Math checks out.

What to Check Next

Not sure if something should be a Page or Campaign? Ask: "Is this for one recipient, or a batch print run?"
Numbers looking off? Double check whether you're comparing Sessions vs. Video Views — they measure different things.
Old cards with zero data? That's a migration conversation, not a bug.

Reach out to your CSM or Support if:

You need help migrating a legacy note card campaign
Your Edit bar isn't showing logo/CTA options
You're seeing analytics numbers that don't match your printed quantities after ruling out the Sessions vs. Views difference above